Driving down the winding road under a sunny blue sky towards Sigoulès, a village in SW France, I see in the distance coloured paper decorations stretched over the road at the village entrance and the large sign SIGOULES in yellow and gold letters.
It’s mid-summer and early in the morning. I parallel park in the field-cum-parking lot and feel the festive mood in the air as I walk over to the large central village square. People are up and about getting the place ready for the annual Wine Fair, including the gathering of the Confrérie du Raisin D’Or de Sigoulès. Stallholders are setting out their wares for sale: wines, olive oils, lavender oils and soaps, food items and all manner of regional products. They are anticipating the bustling crowds of visitors who will come over the weekend to celebrate and enjoy the local wine and food culture of the area.
I meet Joanna Urwin, a local film-maker who has generously offered to make a video of the festivities and we discuss “photo-opps”, where she can best position herself to film public events and where I will talk about Confréries and their activities.
Confréries have their origins in the guilds of the Middle Ages. Today, they are an integral part of local tourism, economic development and cultural initiatives supporting regional products. They were recognized by UNESCO in 2010 as an intangible cultural heritage; an aspect of the “Gastronomic meal of the French.” Confréries also encourage the discovery of regions through such initiatives as well-attended music concerts and popular guided walks in the areas. The Confrérie du Raisin d’Or de Sigoulès also provides a bursary to a student engaged in wine studies, thus helping to support the education of the next generation of wine professionals.
Confréries operate in a reciprocal manner and members visit other confrérie events across France and in other areas of Europe. This is representative of their value of conviviality and social connection. Members of 45 other Confréries, both in France and as far away as Belgium attend the event in Sigoulès.
The attached video, created by Joanna Urwin of VideoProFrance, provides an insight into this local Foire aux Vins and the annual public celebration of the Confrérie du Raisin d’Or de Sigoulès in SW France.
References: To see video:
UNESCO: List of Intangible Cultural Heritage 2010 http://www.unesco.org
Conseil Français des Confréries, www.conseil-francais-des-confreries.com
Monbazillac wine: Chateau Cluzeau. http://www.chateaucluzeau.com
Joanna Urwin, http://www.videoprofrance.com