Wine and Architecture: La Cité du Vin, Bordeaux, SW France: a place for play and culture

I am looking at this exciting modern architecture on the banks of the Garonne river in Bordeaux and my imagination runs away with me.

La Cité du Vin

La Cité du Vin, Bordeaux

I can’t help thinking that this building reminds me of the Mother Goose children’s story of the Old Woman Who Lived in a Shoe, albeit a golden shoe when the sun shines upon it.   As in the nursery rhyme, there are even people in the “Shoe” as the building is a hive of activity of visitors engaging with the various exhibits about wine.

In all seriousness, it’s a building with a sense of liquidity, that reflects the curves in the river as the Garonne and then the Dordogne rivers join together as the Gironde estuary and empty into the Atlantic.  This waterway has been the key transportation link for centuries between the Bordeaux wines and their thirsty markets abroad, in particular the United Kingdom with its love of claret.

Architects Anouk Legendre and Nicholas Desmazières from XTU Architects in Paris have created this elegant building to showcase the international wine culture which celebrates and explores the place of wine in culture from the time of the Egyptians to the modern day.     It is said that not only does the colour of the building change daily and hourly with the weather but also with the changing light of the seasons, in the same way that the leaves on a vine change colour to mirror the seasons.

The mission of La Cité du Vin is to promote and share the cultural, universal and living heritage that is wine with the broadest possible audience.

It’s an ambitious focus but achievable in this beautiful and elegant city of Bordeaux whose very name is synonymous with great wine.   Building upon the City’s legacy of greatness, this modern conceptual building reflects the future orientation of the City and its wine industry.

La Cité du Vin is the initiative of the Fondation Pour La Culture et Les Civilisations du Vin.  It is heralded as a place of play and exploration – no wonder I recognize the playfulness of a children’s nursery rhyme.    All the senses are engaged as a friend and I explore the exhibits on display.

The founding principles of La Cité du Vin are:  passing on knowledge interactively,  experiencing things at your own pace, learning according to your own wishes.   These principles are demonstrated in the accessible way the information is presented.

Progress and technology are demonstrated in the Hi-Tech/Hi-Touch systems used to animate and personalize displays about wine districts around the world.   I am delighted to see film footage of the Okanagan Valley In British Columbia as the film illustrates wine areas around the world.

There are many interesting and fun opportunities to learn about wine, wine aromas, wine history, wine in the arts,  history – even Thomas Jefferson is present in the name of the Auditorium –  and,  of course, to enjoy wine tastings, wine and food pairings and even cooking classes. I look forward to experiencing these latter offerings on a future visit.

Cité du Vin

Thomas Jefferson Auditorium

One of the many great things about visiting Bordeaux is that it is very easy and inexpensive to get around using the modern, clean and efficient, Canadian, tram system. Getting to La Cité du Vin is no exception as there is a special tram station just outside the entrance.   In addition, the higher speed TGV train service has started between Paris and Bordeaux, making the journey in just over two hours.

At the end of our tour, which took several hours as there are so many interesting things to see and play with, we headed up to the tasting bar, Latitude 20, which has a spectacular ceiling made of wine bottles.  While tasting wine from distant countries, visitors can look out over the city rooftops.

Wine tasting room, Belvedere, Cité du Vin

Spectacular Latitude 20 tasting room with views over Bordeaux

La Cité opened on June 1, 2016 and excited interest and articles around the world.   Writers haven’t been quite sure how to describe this endeavour.  It’s been called variously: a wine theme park for adults, a museum, a cultural facility, an exhibition park, a museum-theme park hybrid, the Guggenheim to Wine, a cultural centre of wine, a world-beating wine museum, an over-the-top mega project, a playground for wine lovers.

La Cité du Vin is young and offers many opportunities for learning, for fun and entertainment.   In a way, it is refreshing that it defies precise definition and labelling.   For me, for now,  it will just be La Cité du Vin.

La Cité du Vin - experiencing the scale and colours

La Cité du Vin – experiencing the scale and colours

La Cité du Vin has an ambitious agenda of showing wine in the context of history, social customs, geography, geology, food and agriculture, oenology and the arts.    In this way, La Cité emphasizes all the reasons I am interested in wine as it opens the door to these subjects.

To quote La Cité du Vin text:  “…whether mythical, sacred, religious or magical, experience the culture of wine as a formidable epic which has shaped mankind and the way we live, which as been a source of inspiration in both past and present”.

Exactly.

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References

La Cité du Vin, Bordeaux    http://www.laciteduvin

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(Video) Celebrating French culture, wine and food in SW France #2

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(VIDEO) Celebrating French culture, wine and food in SW France

Driving down the winding road under a sunny blue sky towards Sigoulès, a village in SW France, I see in the distance coloured paper decorations stretched over the road at the village entrance and the large sign SIGOULES in yellow and gold letters.

 

 

It’s mid-summer and early in the morning. I parallel park in the field-cum-parking lot and feel the festive mood in the air as I walk over to the large central village square. People are up and about getting the place ready for the annual Wine Fair, including the gathering of the Confrérie du Raisin D’Or de Sigoulès. Stallholders are setting out their wares for sale: wines, olive oils, lavender oils and soaps, food items and all manner of regional products. They are anticipating the bustling crowds of visitors who will come over the weekend to celebrate and enjoy the local wine and food culture of the area.

I meet Joanna Urwin, a local film-maker who has generously offered to make a video of the festivities and we discuss “photo-opps”, where she can best position herself to film public events and where I will talk about Confréries and their activities.

Confréries have their origins in the guilds of the Middle Ages.  Today, they are an integral part of local tourism, economic development and cultural initiatives supporting regional products.   They were recognized by UNESCO in 2010 as an intangible cultural heritage; an aspect of the “Gastronomic meal of the French.”   Confréries also encourage the discovery of regions through such initiatives as well-attended music concerts and popular guided walks in the areas. The Confrérie du Raisin d’Or de Sigoulès also provides a bursary to a student engaged in wine studies, thus helping to support the education of the next generation of wine professionals.

Confréries operate in a reciprocal manner and members visit other confrérie events across France and in other areas of Europe.   This is representative of their value of conviviality and social connection.   Members of 45 other Confréries,  both in France and as far away as Belgium attend the event in Sigoulès.

The attached video, created by Joanna Urwin of VideoProFrance, provides an insight into this local Foire aux Vins and the annual public celebration of the Confrérie du Raisin d’Or de Sigoulès in SW France.

 

References:    To see video:

https://elizabethsvines.com/2016/10/01/(video)-celebrating-French-culture-wine-and-food/

UNESCO:  List of Intangible Cultural Heritage  2010   http://www.unesco.org

Conseil Français des Confréries,  www.conseil-francais-des-confreries.com

Monbazillac wine: Chateau Cluzeau.   http://www.chateaucluzeau.com

Joanna Urwin, http://www.videoprofrance.com

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