Bergerac Wine Region, SW France: Lessons in Wine Tourism

Caro Feely walks through the Marche de Noel in Saussignac with her usual friendly and confident air.

We smile and greet each other.  I congratulate Caro on her recent important win in the world of wine tourism.   Chateau Feely, of which she is Co-Proprietor with her husband Sean, is one of the 9 Gold Trophy winners in the first French National Wine Tourism Awards: Trophées de l’Oenotourisme.  Chateau Feely won Gold for the Category: Education and Valorization/Recognition and Valuing the Environment.

This trophy award is significant as it puts the achievements of Caro and Sean at Chateau Feely on the national scene.   With their January 2020 inclusion in the Forbes Travel Magazine list of 5 best places to learn about wine, they are now on the international map.    This is tremendous recognition for their hard work and commitment.

In addition to the sale of their organic and now biodynamic wines, Chateau Feely situated in the village of Saussignac, part of the Bergerac Wine Region, offers the visitor a broad repertoire of activities and events.   Wine and Spirit Education Trust wine courses, the organic/biodynamic learning and education trail through the vineyard, ecologically built holiday accommodation are available.   Wine tours and events such as wine harvesting days, the wine club and recently added yoga lessons taught by Caro, a qualified yoga teacher, round out the vacation experiences.   There are also Caro’s three books providing a personal and entertaining insight into their experiences at Chateau Feely over the years.

I ask Caro if I can take her photo and write about what Chateau Feely has achieved in my blog.   She is happy with both suggestions.

I’ve known Caro since about 2007.   When we first met Caro and Sean, with their two young daughters, they were starting to make their way in the wine world in this beautiful part of SW France with their wine farm on the edge of the small village of Saussignac, about 20 mins from Bergerac.

Sean focuses on the farming side of the enterprise and Caro, with her background in marketing in the world of technology, moved the business forward in terms of visibility.   Her leadership skills of focus, strategic thinking, perseverance, entrepreneurship and commitment to action have all contributed to where they are today.

Saussignac, this small village of about 420 residents, resting in the shadow of the 17th Century Chateau with 12th Century and earlier roots, is very much a part of the local wine community, having its own Saussignac Appellation for a late harvest delicious wine made by various wine makers in the area.

The village of Saussignac plays a leading role in wine tourism in the area and highlights the importance of community engagement and collaboration.   Led by a dynamic group of local people, the village hosts weekly wine tastings on Monday evenings in July and August presented by a different wine chateau each week. The Confrérie du Raison d’Or de Sigoulès organizes weekly walks in the surrounding countryside during July and August.   The village supports periodic Art Shows, theatre and music productions.   A new restaurant in the village, Le 1500, with its welcoming courtyard, offers delicious and interesting meals.   Le 1500 and Chateau Le Tap, an organic winery adjoining Chateau Feely offer excellent accommodation.

The Bergerac Wine Region has seen a steady growth in organic and biodynamic wineries, certified or following organic farming principles.   I have written about several of them in the past: Chateau Le Tap, Chateau Lestevenie, Chateau Court les Muts, Chateau Monestier La Tour, Chateau Grinou, Chateau Hauts de Caillevel, Chateau Moulin Caresse, Chateau Les Plaguettes, Chateau Tour des Gendres, Vignobles des Verdots and Chateau Feely.

So what does wine tourism mean?   In France, it is interpreted to encompass the countryside, heritage, history, culture, wine of course and all the people involved. It’s a broad perspective.

The objective of the Trophées de l’Oenotourisme is to shed light on initiatives taken by these winning wine chateaux and their proprietors, who like everyone in the wine industry, work hard every day to put in place strong and attractive wine tourism offerings to suit the changing demands of clients and to encourage others through these examples.

The opportunity to share wine tourism ideas is particularly important as the market for wine changes due to various issues including a gradual change in consumption, the effects of climate change on the grape varieties grown in wine growing areas and the positive focus on quality not quantity.  It’s a sector under pressure and the sands of the wine industry are shifting.

This first national award scheme of Trophées de l’Oenotourisme for wine tourism is a collaborative initiative of the French wine and lifestyle magazine, Terre de Vins and Atout France, France’s national tourism development agency.

The list of the 9 Gold Trophy winners is noted at the end of this article.   I have looked at the websites of each of the winning chateaux and found that exercise interesting and informative.  In addition to these 9 chateaux, there are many others throughout France pushing the envelope on wine tourism.

When considering how people choose to spend their discretionary money, it is interesting to look at the world of retail.   It appears people are buying fewer ‘things’ and spending their money on experiences.   This seems to be a trend in vacation planning.   As Caro says: “Our clients are looking for more, that extra something, when they go on vacation, and we provide that through our educational and environmental approach”.

We live in an age of increasing stress with the many diverse demands place on individuals and families.   Mental health is a significant workplace safety and wellness consideration for individuals and organizations.   A vacation in the countryside where one can have enjoyable experiences learning about nature, the environment, benefit from exercise, fresh air, good fresh food and excellent wine sounds like a healing proposition.

What are the lessons one can take away from observing what is happening in the world of wine tourism?   These include:

  • Keeping up to date on trends, particularly about the evolution of the mature wine market.
  •  Learning new skills and expanding knowledge of relevant topics
  • Using technology effectively to communicate with potential visitors
  •  Investing time, energy and money (sourcing development funds where possible) to remain current
  •  Adaptability. **
  • Collaboration and networking
  • Community engagement

To benefit from this awards initiative, one way of looking at these Wine Tourism Trophies and their 9 categories is to see them as case studies of success and adaptability.   In this way, they offer value to students and observers of wine tourism. One new idea can have far reaching results.  In an era of change in the wine industry, these learning opportunities take on greater significance.

Congratulations, Caro!

References:

Here’s the list of the 9 Gold Trophy winners:

Les lauréats des premiers Trophées de l’Œnotourisme:

Catégorie Architecture & paysages –Château de Pennautier (11610 Pennautier), 
Catégorie Art & culture – Maison Ackerman (49400 Saumur), 
 Catégorie Initiatives créatives & originalités – Château Vénus (33720 Illats)
, Catégorie Œnotourisme d’affaires & événements privés – Champagne Pannier (02400 Château-Thierry)
, Catégorie Pédagogie & valorisation de l’environnement – Château Feely (24240 Saussignac)
, Catégorie Restauration dans le Vignoble –Château Guiraud (32210 Sauternes)
, Catégorie Séjour à la propriété – Château de Mercuès (46000 Cahors)
, Catégorie Valorisation des appellations & institutions – Cité du Champagne Collet (51160 Aÿ-Champagne)
, Catégorie Le vignoble en famille – La Chablisienne (89800 Chablis). I googled the chateau names to look at the websites.

 

Chateau Feely                                              www.chateaufeely.com

Chateau Le Tap                                           www.chateauletap.fr

Chateau Lestevenie                                               www.chateau-lestevenie.com

Chateau Courts les Muts                           www.court-les-muts.com

Chateau Monestier La Tour                      www.chateaumonestierlatour.com

Chateau Moulin Caresse                          www.moulincaresse.com

Chateau Hauts de Caillevel                      www.chateauleshautsdecaillevel.com

Chateau Tour des Gendres                      www.chateautourdesgendres.com

Vignobles des Verdots                               www.verdots.com

Le 1500                     https://www.le1500.rocks     (restaurant and accommodation)

Terre de Vins   www.terredevins.com

Atout France     www.atout-france.fr

Forbes Travel Magazine                             stories.forbestravelguide.com

‘Inspector Bruno’ and the women winemakers of Bergerac

Inspector Bruno Courreges, gourmand, wine lover and local chief of police lives in the Périgord, SW France in the small town of St Denis, where he knows everyone and their secrets.     He enjoys a peaceful life with his vegetable garden, horse, ducks and hens and defends the local community, its people and traditions against threats that menace the traditional way of life.

Inspector Bruno also has a weakness for intelligent, independent minded women.

Without question, then, he would be supportive of the women winemakers of Bergerac.

While I, and I am sure many others, would greatly enjoy meeting Inspector Bruno, there will be no such opportunity as he is the fictional creation of Martin Walker.  For myself, I feel I have become acquainted with Inspector Bruno from reading the novels.

Inspector Bruno

Inspector Bruno mystery series by Martin Walker

I have met Martin at a couple of wine events in the Dordogne.    After reading the following article in a local Dordogne English language newspaper, The Bugle, I decided to write to him and ask if I could reproduce his article about women wine makers of Bergerac on my website.  He has graciously agreed to this and I am very pleased to include his article below.

‘The Bugle, June 2016
The women winemakers of Bergerac by Martin Walker
Along with the Universities of Bordeaux, Padua and Melbourne, the Davis campus in California is one of the world’s great wine schools and last year for the first time, half of the graduates were women. And our own Bergerac region is remarkable for the number of women making terrific wines.
Not all of them are French. The legendary Patricia Atkinson of Clos d’Yvigne may have retired but the wines she made are still being produced by her successors. Le Rouge et Le Noir may be the best known, a classic blend of merlot and cabernet sauvignon but I also enjoy the wine she called le Prince, a blend of merlot and cabernet franc. And her book, The Ripening Sun, is strongly recommended as one brave woman’s account of a triumphant and often lonely struggle to make prize-winning wines from scratch.
Not far from her vineyard at Gageac-et Rouillac near Saussignac is Chateau K, where the Norwegian Katharina Mowinckel may have given up her dream of becoming a world-class horsewoman, but now makes first-rate organic wines. The original name of the Chateau was Fougueyrat, but knowing that Scandinavia would be an important market, she decided that Chateau K would be easier to pronounce. And the Chateau K wines she makes are very good indeed, as you might expect from this lovely corner of the Bergerac. Her cheaper wines, called simply K, are also good value.
My friend Sylvie Chevallier produces lovely wines at Les Hauts de Caillevel, prize-winning Monbazillacs, charming wines and very serious red wines indeed. I was honoured to be on a jury where we were able to recognize the quality of her wines and then I had the pleasure of getting to know her when we were both promoting Bergerac food and wine in Switzerland, when the traveling Lascaux museum was on show in Geneva. And now Sylvie has been elected the apolitical chair of the tourism committee of our regional council, a fine choice. I just hope it leaves her sufficient time to continue producing her splendid wines. And like more and more Bergerac wines these day, they are bio-organic certified. She calls herself ‘a peasant winemaker’ but her wines are noble indeed.
Brigitte Soulier at Chateau la Robertie makes wines so good they are served at the Vieux Logis restaurant in Tremolat, my own favourite place to eat. Her Monbazillacs are a treat but I have a great fondness for her red wines, which add a little Cot (the old Perigord name for Malbec) to the usual Cabernet-Merlot blend.
If you have not yet visited Caro Feely at Saussignac, you should. Caro runs wine courses and lunches and with her husband Sean makes very fines wines indeed. If you get hold of their red wine called Grace, treasure it for a few years. But also enjoy the view from their home over the Dordogne valley all the way to Bergerac.

Chateau Feely

Chateau Feely, home of Caro Feely, one of the women wine makers of Bergerac

I had the pleasure one evening at Sean and Caro’s home of meeting their neighbor, Isabelle Daulhiac, who with her husband Thierry make some of the best value Bergerac Sec white wines that I know. I cannot possibly leave out Nathalie Barde of Chateau le Raz or Sylvie Deffarge Danger of Chateau Moulin Caresse (a name that perfectly describes the smoothness of her red wines) but I am running out of space.
And then there is our local TV superstar, Gaelle Reynou-Gravier of the Domaine de Perreau at St-Michel-de-Montaigne, in the Montravel district of Bergerac. She is the model for Gaelle Dumesnil in the latest version of Le Sang de la Vigne (Blood of the Einre) French TV series. In the latest episode, she is the inspiration for the role of the childhood sweetheart of one of the stars of the series. But the real stars are her two special wines, a wonderfully deep red called Desir Carmin and an enchanting Desir d’Aurore, which I consider the best Chardonnay wine produced in the Bergerac.
I should add that she is more than lovely enough to play the role herself, but having a wife over thirty years and two daughters, I have been thoroughly schooled in the dangers of being a sexist. But each of the women I have cited is as lovely and delightful as the wines she makes, and I offer up my thanks to le Bon Dieu that such magnificent women made such splendid wines.’

A note about Martin Walker, author of this article:

Martin Walker, author of the best-selling ‘Bruno, chief of police’ novels, is a Grand Consul de la Vinée de Bergerac.  Formerly a journalist, he spent 25 years as foreign correspondent for The Guardian newspaper and then became editor-in-chief of United Press International.  He and his wife Julia have had a home in the Périgord since 1999 and one of his great hobbies is visiting the vineyards of Bergerac.

References

Inspector Bruno novels    www.brunochiefofpolice.com

Château K          www.chateau-k.com

Les Hauts de Caillevel     http://www.caillevel.fr

Château La Robertie        www.chateau-larobertie.com

Château Feely       http://www.feelywines.com

Château Le Raz      www.le-raz.com

Château  Moulin Caresse    www.pays-de-bergerac.com

Domaine de Perreau      www.domainedeperreau

TV Series   Le Sang de la Vigne (Blood of the Vine)

 

Bergerac Wine Region, S W France: Chateau Moulin Caresse

Chateau Moulin Caresse

Chateau Moulin Caresse

Driving into the courtyard of Chateau Moulin Caresse in Saint Antoine de Breuilh our immediate reaction is to exclaim at the natural charm of the place.   In the attached map below, look at the top left quadrant in green to the west of Ste Foy La Grande to get a sense of the location near Vélines.

 Montravel, Bergerac Wine Region

Montravel, Bergerac Wine Region

The property is on the right bank of the Dordogne River and is at the eastern end of a large plateau that begins in St. Emilion which is 20 kms away.

The gravel driveway where we enter is surrounded by trees and shrubs on one side, the office and tasting room straight ahead and the long, low building of the chateau is on our right hand side, on the south slope with a view over the expanse of the Dordogne Valley.   It’s a landscape of trees, river, vineyards and orchards.

View across the Dordogne Valley from Chateau Moulin Caresse

View across the Dordogne Valley from Chateau Moulin Caresse

Mme. Sylvie Duffarge, co-owner with her husband Jean-Francois and responsible for the marketing of the wines, greets us and invites us to the tasting room to talk about their wines.   She emphasizes that her husband’s family has been making wine here since 1749 and their sons are now in the business with them.

We contemplate the enormity of the changes that successive generations of this wine making family have faced over the centuries.   In 1749, Louis XV was on the throne in France,  George II in England and the revolutions in America and France were in the future.    Musically, it was the time of Handel and Gainsborough was painting his pastoral portraits of English families.   All this gives us a sense of historical perspective.   Chateau Moulin Caresse is one of many examples of family run businesses in France where successive generations build and evolve the business over time.

Mme. Duffarge expains that Chateau Moulin Caresse makes wine according to the Bergerac and Montravel AOC guidelines.   They make 5 levels of wine:  Cuvée Cépages – young, everyday wines;  Cuvée Magie d’Autonne – wines matured in barrels and can be laid down for 5 – 8 years;  Cuvée Cent Pour 100 – superior wines that can be laid down for 7 – 15 years and Cuvée Coeur de Roche – their grand cru de domaine red wines that can be laid down for 15 – 20 years.   They also make a sparkling wine:  Perles d’Ecume.

Chateau Moulin Caresse

Chateau Moulin Caresse

We tasted most of the wines and focussed more on the Cuvée Cépages and Cuvée Magie d’Autonne.   In the Cuvée Cépages range, we particularly enjoyed the rosé which is Cabernet Sauvignon based.   This is an excellent vin de plaisir (everyday wine) for the summer.   In the Magie d’Autonne range, we very much enjoyed the white.  It’s a blend of Sauvignon Blanc, Semillon, Muscadelle and some Sauvignon Gris, a grape not generally used but Mme. Duffarge advises us that it adds texture to the wine.    The wine is a brilliant crisp pale yellow colour with substance and texture.   The Magie d’Autonne range is made according to the rigorous Montravel AOC guidelines.

The Duffarge family have 52 hectares under vines planted mainly on the plateau which has sandy clay soil with pockets rich in iron deposits.   The soils here can give a minerality to the white wines characteristic of the Montravel AOC wines.  The hillsides or coteaux are clay limestone which is best suited to the Merlot and Cabernet France vines.

A new chai or winery was built two years ago with mainly stainless steel and some cement vats.   The white wine is fermented in oak casks and rolled to stir the lees.   When asked about the use of sulphites, a preservative used in wine making since antiquity, Mme Duffarge mentions that they are using significantly less sulphites than several years ago due to better technology and improved wine making practices.   This was a common message we heard in our visits to Bergerac wine makers.

New Chais,  Chateau Moulin Caresse

New Chai, Chateau Moulin Caresse

Chateau Moulin Caresse wines are award winners.   The Cuvée Cent Pour 100 Montravel AOC wine has been a consistent winner of awards including Decanter World Wine Awards.   The Magie d’Autonne Montravel AOC white wine is a well regarded white wine of the region.

For Canadian readers,  Chateau Moulin Caresse Magie d’Autonne 2007 red is available through the Quebec Liquor Stores.

The visit to Chateau Moulin Caresse was particularly interesting as we had little previous contact or knowledge of this corner of the Bergerac wine region.   Meeting Sylvie Duffarge and hearing the family story highlighted for us the ongoing commitment of multi-generational wine making families in this region both to the land and to quality wine making.

Reference:    www.saq.com    Société des alcools du Quebéc (Quebec liquor stores)

http://www.pays-de-bergerac/vins/chateau-moulin-caresse