Bergerac Wine Region, SW France: Lessons in Wine Tourism

Caro Feely walks through the Marche de Noel in Saussignac with her usual friendly and confident air.

We smile and greet each other.  I congratulate Caro on her recent important win in the world of wine tourism.   Chateau Feely, of which she is Co-Proprietor with her husband Sean, is one of the 9 Gold Trophy winners in the first French National Wine Tourism Awards: Trophées de l’Oenotourisme.  Chateau Feely won Gold for the Category: Education and Valorization/Recognition and Valuing the Environment.

This trophy award is significant as it puts the achievements of Caro and Sean at Chateau Feely on the national scene.   With their January 2020 inclusion in the Forbes Travel Magazine list of 5 best places to learn about wine, they are now on the international map.    This is tremendous recognition for their hard work and commitment.

In addition to the sale of their organic and now biodynamic wines, Chateau Feely situated in the village of Saussignac, part of the Bergerac Wine Region, offers the visitor a broad repertoire of activities and events.   Wine and Spirit Education Trust wine courses, the organic/biodynamic learning and education trail through the vineyard, ecologically built holiday accommodation are available.   Wine tours and events such as wine harvesting days, the wine club and recently added yoga lessons taught by Caro, a qualified yoga teacher, round out the vacation experiences.   There are also Caro’s three books providing a personal and entertaining insight into their experiences at Chateau Feely over the years.

I ask Caro if I can take her photo and write about what Chateau Feely has achieved in my blog.   She is happy with both suggestions.

I’ve known Caro since about 2007.   When we first met Caro and Sean, with their two young daughters, they were starting to make their way in the wine world in this beautiful part of SW France with their wine farm on the edge of the small village of Saussignac, about 20 mins from Bergerac.

Sean focuses on the farming side of the enterprise and Caro, with her background in marketing in the world of technology, moved the business forward in terms of visibility.   Her leadership skills of focus, strategic thinking, perseverance, entrepreneurship and commitment to action have all contributed to where they are today.

Saussignac, this small village of about 420 residents, resting in the shadow of the 17th Century Chateau with 12th Century and earlier roots, is very much a part of the local wine community, having its own Saussignac Appellation for a late harvest delicious wine made by various wine makers in the area.

The village of Saussignac plays a leading role in wine tourism in the area and highlights the importance of community engagement and collaboration.   Led by a dynamic group of local people, the village hosts weekly wine tastings on Monday evenings in July and August presented by a different wine chateau each week. The Confrérie du Raison d’Or de Sigoulès organizes weekly walks in the surrounding countryside during July and August.   The village supports periodic Art Shows, theatre and music productions.   A new restaurant in the village, Le 1500, with its welcoming courtyard, offers delicious and interesting meals.   Le 1500 and Chateau Le Tap, an organic winery adjoining Chateau Feely offer excellent accommodation.

The Bergerac Wine Region has seen a steady growth in organic and biodynamic wineries, certified or following organic farming principles.   I have written about several of them in the past: Chateau Le Tap, Chateau Lestevenie, Chateau Court les Muts, Chateau Monestier La Tour, Chateau Grinou, Chateau Hauts de Caillevel, Chateau Moulin Caresse, Chateau Les Plaguettes, Chateau Tour des Gendres, Vignobles des Verdots and Chateau Feely.

So what does wine tourism mean?   In France, it is interpreted to encompass the countryside, heritage, history, culture, wine of course and all the people involved. It’s a broad perspective.

The objective of the Trophées de l’Oenotourisme is to shed light on initiatives taken by these winning wine chateaux and their proprietors, who like everyone in the wine industry, work hard every day to put in place strong and attractive wine tourism offerings to suit the changing demands of clients and to encourage others through these examples.

The opportunity to share wine tourism ideas is particularly important as the market for wine changes due to various issues including a gradual change in consumption, the effects of climate change on the grape varieties grown in wine growing areas and the positive focus on quality not quantity.  It’s a sector under pressure and the sands of the wine industry are shifting.

This first national award scheme of Trophées de l’Oenotourisme for wine tourism is a collaborative initiative of the French wine and lifestyle magazine, Terre de Vins and Atout France, France’s national tourism development agency.

The list of the 9 Gold Trophy winners is noted at the end of this article.   I have looked at the websites of each of the winning chateaux and found that exercise interesting and informative.  In addition to these 9 chateaux, there are many others throughout France pushing the envelope on wine tourism.

When considering how people choose to spend their discretionary money, it is interesting to look at the world of retail.   It appears people are buying fewer ‘things’ and spending their money on experiences.   This seems to be a trend in vacation planning.   As Caro says: “Our clients are looking for more, that extra something, when they go on vacation, and we provide that through our educational and environmental approach”.

We live in an age of increasing stress with the many diverse demands place on individuals and families.   Mental health is a significant workplace safety and wellness consideration for individuals and organizations.   A vacation in the countryside where one can have enjoyable experiences learning about nature, the environment, benefit from exercise, fresh air, good fresh food and excellent wine sounds like a healing proposition.

What are the lessons one can take away from observing what is happening in the world of wine tourism?   These include:

  • Keeping up to date on trends, particularly about the evolution of the mature wine market.
  •  Learning new skills and expanding knowledge of relevant topics
  • Using technology effectively to communicate with potential visitors
  •  Investing time, energy and money (sourcing development funds where possible) to remain current
  •  Adaptability. **
  • Collaboration and networking
  • Community engagement

To benefit from this awards initiative, one way of looking at these Wine Tourism Trophies and their 9 categories is to see them as case studies of success and adaptability.   In this way, they offer value to students and observers of wine tourism. One new idea can have far reaching results.  In an era of change in the wine industry, these learning opportunities take on greater significance.

Congratulations, Caro!

References:

Here’s the list of the 9 Gold Trophy winners:

Les lauréats des premiers Trophées de l’Œnotourisme:

Catégorie Architecture & paysages –Château de Pennautier (11610 Pennautier), 
Catégorie Art & culture – Maison Ackerman (49400 Saumur), 
 Catégorie Initiatives créatives & originalités – Château Vénus (33720 Illats)
, Catégorie Œnotourisme d’affaires & événements privés – Champagne Pannier (02400 Château-Thierry)
, Catégorie Pédagogie & valorisation de l’environnement – Château Feely (24240 Saussignac)
, Catégorie Restauration dans le Vignoble –Château Guiraud (32210 Sauternes)
, Catégorie Séjour à la propriété – Château de Mercuès (46000 Cahors)
, Catégorie Valorisation des appellations & institutions – Cité du Champagne Collet (51160 Aÿ-Champagne)
, Catégorie Le vignoble en famille – La Chablisienne (89800 Chablis). I googled the chateau names to look at the websites.

 

Chateau Feely                                              www.chateaufeely.com

Chateau Le Tap                                           www.chateauletap.fr

Chateau Lestevenie                                               www.chateau-lestevenie.com

Chateau Courts les Muts                           www.court-les-muts.com

Chateau Monestier La Tour                      www.chateaumonestierlatour.com

Chateau Moulin Caresse                          www.moulincaresse.com

Chateau Hauts de Caillevel                      www.chateauleshautsdecaillevel.com

Chateau Tour des Gendres                      www.chateautourdesgendres.com

Vignobles des Verdots                               www.verdots.com

Le 1500                     https://www.le1500.rocks     (restaurant and accommodation)

Terre de Vins   www.terredevins.com

Atout France     www.atout-france.fr

Forbes Travel Magazine                             stories.forbestravelguide.com

Enjoying Nature, Wine and Walking: holiday ideas in the Bergerac Wine area, SW France

Much is written these days about the benefits of spending time in Nature.   As an example, this year the Duchess of Cambridge’s Nature Garden will be a highlight of the Royal Horticultural Society Chelsea Flower Show in London (May 21-25, 2019). http://www.rhs.org.uk

What better way to spend time in Nature than to have a wine-tasting and walking holiday in the French countryside, in the Dordogne Valley near the small town of Bergerac?   For time-out from the hurley-burley of city and work life, it would be difficult to find a better refuge for rejuvenating personal and family time.

Within a defined radius around the communities of Saussignac, Monestier, Sigoules and Pomport, all within an easy drive of Bergerac Airport, there are many wineries where a visitor can happily indulge all three interests of Nature, Wine and Walking, or Randonnées as the French call walks in the countryside.

Holidays in the French countryside often involve staying in self-catering Gites often attached to wineries.      I’ve written in my blog about most of the wineries I am going to mention and will highlight the relevant blog posts.   All the wineries offer wine tastings.   In cases where I know the wineries offer accommodation I am mentioning this but not making any recommendations.

Walking maps are available in the villages, usually in the Mairies (Mayor’s office) or on a notice board in public areas.     Another resource is Walking in the Dordogne: Over 30 walks in Southwest France by Janette Norton, available on Amazon.

The Confrerie du Raisin D’Or, an association which supports wine tourism in the area, organizes walks every Monday and Thursday in July and August. These walks always finish with a Vin d’honneur – wine tasting of local wines.   At this time of writing, the Confrérie’s Randonnées program hasn’t yet been finalized for 2019 but will be available on their website: www.confrerieduraisindor.com

Also available from March through November are jazz evenings offered in different wineries.   The next concert will be held April 12 and in June, the jazz evening will be in Pomport. Check out the 2019 Jazz en Chais program:  http://www.jazzpourpre.com

SAUSSIGNAC    (4 km from Monestier and 12 km from Pomport and 12 km from Sigoules,  19.6 km from Bergerac Airport)

Chateau Feely and Chateau Le Tap are adjoining wineries in this village.   Both are organic wineries and both offer Gite accommodation.

Chateau Feely and associated business French Wine Adventures offers wine courses, walks and talks in the vineyard.     Chateau Feely has been listed in the Top 100 wine estates in France, once for education and valorization of ecological practices and a second time for accommodation. Caro and Sean Feely have been pioneers in the area.   www.facebook.com/chateaufeely

Chateau Le Tap wine information and Gite accommodation offered by Olivier and Mireille Roche is available on their website.    Most recently, I mentioned Chateau Le Tap in the December 2018 post, Soirée Vigneronne.     www.chateauletap.fr

Chateau Court Les Muts is also in Saussignac and offers wine tastings.    We have been to a jazz evening offered in their winery in previous years.     See elizabethsvines archive: December 2017 “Bred in the Bone: Vigneron of the Year 2018, Chateau Court Les Mûts.   Jeweller Annabelle Degroote offers her creative and hand made jewellery on site.   The creative pieces are made from vine tendrils, pearls and stones.   www.court-les-muts.com

Local accommodation is also available at Le 1500, a Chambre d’Hôtes (B&B) and Café offering tapas, lunch and dinner located in the centre of Saussignac village opposite Chateau Saussignac.  Contact Mike or Lee:   saussignac@yahoo.com

MONESTIER

Three wine chateaux and a restaurant come to mind with respect to Monestier.

Chateau Monestier La Tour, which I wrote about in January 2019 with their herbarium and biodynamic agricultural practices.  See my last blog post: “Philosopher, watchmaker, winemaker: Chateau Monestier La Tour, Monestier”.   I recommend phoning to book an appointment for a visit.   www.chateaumonestierlatour.com

Chateau Lestevenie, which I have mentioned several times in various blog posts, most recently in the December 2018, Soirée Vigneronne post.   Chateau Lestevenie offer fun pop up dinners in the vineyard during the summer months.   Sue and Humphrey Temperley can show you the variety of beautiful orchids growing on their property.       It’s important to phone and book ahead for the popular (and delicious) pop up dinners.

www.chateau-lestevenie.com

Chateau Grinou – one of the early adopters of organic wine making practices in the area is located between Chateau Lestevenie and Chateau Monestier La Tour.   I have not yet visited the winery but have met the co-proprietor Gabriel Cuisset and sampled their 2018 wine at the December 2018, Soirée Vigneronne.     www.chateaugrinou.com

We have enjoyed many lunches at the Relais de Monestier restaurant, located in the centre of Monestier very near to the Chateau Monestier La Tour.     Le Relais de Monestier is on Facebook.

POMPORT

We have visited two wineries in this community, which is between Saussignac and Monbazillac.

Chateau Ladesvignes.       I wrote about this winery in 2013, which seems a long time ago now!     Apart from delicious white wines at this winery, the views from here over the Dordogne Valley looking towards Bergerac town are spectacular.     www.ladesvignes.com

Another nearby location to experience this amazing view is the restaurant near Monbazillac: La Tour des Vents, one star Michelin restaurant and adjoining brasserie. We have enjoyed several meals here over the years.   Important to reserve in advance.   www.tourdesvents.com

Chateau Les Hauts de Cailleval:  see elizabethsvines archive, December 2017 “Living the Dream, Chateau les Hauts de Caillevel.     I have good memories of sitting by a wood burning stove on a cold December day, drinking hot coffee and listening to the proprietor tell his story about wine making.   www.leshautsdecaillevel.com

SIGOULES

In the nearby village of Sigoules, the annual wine fair (Foire aux Vins de Sigoules) has been held here on the third weekend in July for over 40 years.   It’s organized together with the annual gathering of the Confrerie du Raisin D’Or, which attracts many Confreries from all over France.   The confrerie members officially parade through the village on the Saturday morning in their charming and creative costumes symbolizing the gastronomique culture they represent.     It’s a colourful and happy occasion held in the market square, near the Code-Bar and bistro frequented by many locals.   Le Code Bar, Sigoules is on Facebook.

There’s much more that can be written about the pleasures of this area: its proximity to the city of Bordeaux, the great wine areas of the Medoc and St. Emilion, the nearby route of the Santiago de Compostela pilgrimage, the historic sites of the 14th/ 15th Century 100 years war.    There are the many food markets to tempt the visitor with local delicacies and kayaking on the Dordogne River to burn off calories.    The list goes on and on.

My focus here is about the opportunity for tranquility, for relaxing in nature, enjoying excellent local wine presented to the visitors by the wine-makers themselves in most situations and for walking among the vineyards and lanes of this peaceful, rural area; and, without doubt, rejoicing in the experience and having fun.

New Wine for a New Year: Soirée Vigneronne, Bergerac Wine Region, France

The low barrel ceiling of the cellar area of the old Château in Saussignac in South West France is home to the 2018 New Wine presentation by local winemakers.

We walk beside the dark stone exterior wall of the Château, using a powerful torch to prevent us slipping into muddy pot holes or against large rocks or tree roots.   We open the outer door and are greeted by a burst of yellow light and the sound of cheerful chatter as we step down onto the old stone-flagged floor of this cavernous area.

An informal gathering of over 100 people of all ages, from grandparents to grandchildren, is here to sample some new wines.  It’s a casual opportunity to meet neighbours and friends in this small village nestled in the vineyards of the Bergerac Wine Region near the town of Bergerac on the Dordogne River.

Stretched along the middle length of the long, narrow room are picnic tables, the sort that get stacked in village halls for events, joined end to end to accommodate the community meal this evening.   It’s organized as an “Auberge Espagnole” which for the uninitiated is a gathering in which every person or family bring their own food, drink and utensils and generally share what they bring.  It’s basically Bring Your Own and Clear Up Afterwards!  A fantastic, civilized and practical way for communities to socialize and share a meal together.     After all, food, and in this case wine, is at the heart of most convivial community initiatives all over the world.    So forewarned is forearmed: if you see a poster for an “Auberge Espagnole”, don’t try to reserve a room, start cooking and pack up your picnic basket!

Circulating around the room, we talk to three local winemakers who offered some of their new wines for tasting:

Gabriel Grinou from Château Grinou in nearby Monestier

Sue and Humphrey Temperley from Château Lestevenie, also in Monestier

Olivier Roche from Château Le Tap in Saussignac

Each winemaker mentioned that 2018 has been a challenging year due to the weather and the mildew.   There was a wet spring followed by a hot summer that turned into the hottest summer in France since 1947.   Mildew is a fungal disease that can affect the grapes and needs to be managed very carefully throughout the growing season and around harvesting time.  For farmers such as these, who practise organic or near organic farming methods, there are bigger challenges dealing with mildew, as there are fewer options for fighting diseases.

in spite of the inherent challenges in farming, which vary year to year, the winemakers are overall positive about the 2018 harvest with better grapes and higher yield in general than in 2017, which was a very difficult year.   I certainly see smiling faces among the group!

What we tasted:

Sue and Humphrey Temperley from award-winning Château Lestevenie offered their 2018 Bergerac Rosé.  A blend of Merlot and Cabernet Sauvignon providing strawberry flavour with a hint of spice, Humphrey says ”…their best ever”.    In the photo below, the bottle is empty!  And as Sue says,  “…unfortunately, you can’t see the amazing colour”.    You can check out their website at: http://www.chateau-lestevenie.com

Olivier Roche from Château Le Tap, certified organic in 2010, offered his 2018 Bergerac White Sec.  Consistently a good quality wine, this is our “go to” white wine.    Olivier and Mireille Roche also offer gîte accommodation at their vineyard for wine tasting holidays!   http://www.chateauletap.fr

Gabriel Grinou from certified organic vineyard Château Grinou generously offered a basket of new wines for tasting.  The team of father and two sons are known for their high quality wines.    I tasted several from the wine basket and found their new and still developing red to be sunny and rich with lots of potential.   http://www.chateaugrinou.com

Farming and wine making are challenging endeavours at the best of times.    We greatly enjoyed the Soirée Vigneronne organized by the Cafe Associatif in Saussignac and wish all the winemakers a successful New Year with their New Wines.

In closing our last post for this year,  we extend best wishes to all for a healthy, happy and peaceful New Year!  See you in 2019.

elizabethsvines

elizabethsvines 2015 through the rear view mirror

 

We are in the in-between zone, that time between Christmas and the New Year: recovering from the wonderful festive time and not yet in the grip of New Year resolutions. Sometimes, these few days can provide an opportunity to catch up on outstanding items. For now, it’s a time for reflection.

This includes reflecting on elizabethsvines. I look back at my 10 published postings over the year. My aim is always to write about wine in the context of art, music, literature, science, recipes for cooking, history, restaurants and about wine as an expression of culture, as in the Confréries in France.

In 2015, my wine repertoire includes the Bergerac Wine Region in SW France, a specific British Columbia wine and references to particular South African wine, to Champagne, Port and hot punches (aka the Dickensian Smoking Bishop). It’s a personal focus.

Here are a few updates related to wine stories I have written about in 2015.

JAK Meyer of Meyer Family Vineyards in Okanagan Falls in British Columbia has mentioned to me that their Pinot Noir is now available in 169 stores across the United Kingdom with Marks and Spencer, the food retailer. This is an exciting development for this British Columbia winery. Last February, I wrote about their wine in: “ From Terroir to Table: Meyer Family Vineyards wines from Okanagan Falls, British Columbia to Mayfair in one leap”.

Klein Constantia Vin de Constance and Warre’s Port which I wrote about last January in “The Wine Ghosts of Christmas Past (with a toast to Charles Dickens)”, were featured in the menu for the October 20th State Dinner at Buckingham Palace for the President of China, Xi Jinping. More specifically, the Palace menu includes Klein Constantia Vin de Constance 2008 and Warre’s Vintage Port 1977.

In April, when I wrote, “Bergerac Wine Region – Chateau Le Tap addresses customer interests”, I jokingly referred to Bertie Wooster of P G Wodehouse fame and his apparent love of “half bots” of wine and commented on a noticeable consumer interest in smaller bottles of wine. This consumer interest was brought home to me again the other day in a supermarket in Paphos, Cyprus when I saw on display a large selection of wine being sold in small wine bottles between 187 ml to 200 ml.

Small bottles of wine meet consumer interests - Paphos , Cyprus

Small bottles of wine meet consumer interests – Paphos , Cyprus

I hope you have found the 2015 posts informative, interesting, perhaps entertaining. I am always interested to know.

In the spirit of Robbie Burns 1788 poem, Auld Lang Syne, let’s raise a cup of kindness.  Best wishes for 2016.

elizabethsvines