Saussignac, a small village of approximately 420 people in SW France in the Dordogne area of Nouvelle Aquitaine, really is a village of wine.
Route to Saussignac village
Vineyards, Saussignac
Dusk at the end of a hike in the Dordogne – the outline of Chateau Saussignac
Bergerac Wine Region showing Saussignac and Sigoulès
Apart from being the name of the village, where the chateau dates from the 17th century and is on the site of a much older building, Saussignac is also the name of the Saussignac Appellation D’Origine Contrôlée. The wines of this appellation are a late harvest botryrized wine made mainly from Sémillon grapes. This is a distinct category of the natural sweet wines produced from withered, shriveled grapes; a Vin Liqoreux, on the same honeyed track as a Sauterne or a Monbazillac. These wines of liquid gold can be savoured best with foie gras or a blue cheese, like Saint Augur or Roquefort, a dessert or even as a chilled aperitif. Several wine makers in the Saussignac area make these delicious wines, which should definitely be savoured by anyone visiting the area.
Saussignac is home to several wine makers, many of whom are organic farmers.
One such innovative organic farmer, writer and educator is Caro Feely from Château Feely. Caro is hosting a free zoom virtual presentation and discussion on the Climate Change Crisis on Friday, November 12 at 5.00 pm UK or 6 pm France. To sign up, Caro can be reached at caro@carofeely.com www.chateaufeely.com
An addition to the local community wine makers are Frank and Riki Campbell, new proprietors at Chateau de Fayolle in Saussignac. Their goal is to promote the wines of the area on a global level.
Chateau de Fayolle, under the new ownership of the Campbells, is offering platters of cheese and charcuterie with wine tastings in a newly renovated and up to date wine tasting room, which has wonderful views over the rows of vines. Great recommendations of the wines and ambience have been received from wine loving friends in the area and visitors from Bordeaux, so it’s well worth a visit. Check out details on their website: http://www.chateaufayolle.com
To complete the picture of Saussignac as a village of art and wine, I would be remiss not to mention the creative work of Mike and Lee McNeal Rumsby at Le 1500; the boutique hôtel, bistro and painting retreat in the middle of the village opposite Château Saussignac. Lee managed some of the world’s finest hotels and Mike’s paintings are sold internationally, so Le 1500 is definitely a place to visit and enjoy. http://www.le1500.rocks
The village of Saussignac continues to live up to its reputation as a place of Art and Wine.
Caro Feely walks through the Marche de Noel in Saussignac with her usual friendly and confident air.
Caro Feely, Co-Proprietor, Chateau Feely, Saussignac SW France
We smile and greet each other. I congratulate Caro on her recent important win in the world of wine tourism. Chateau Feely, of which she is Co-Proprietor with her husband Sean, is one of the 9 Gold Trophy winners in the first French National Wine Tourism Awards: Trophées de l’Oenotourisme. Chateau Feely won Gold for the Category: Education and Valorization/Recognition and Valuing the Environment.
This trophy award is significant as it puts the achievements of Caro and Sean at Chateau Feely on the national scene. With their January 2020 inclusion in the Forbes Travel Magazine list of 5 best places to learn about wine, they are now on the international map. This is tremendous recognition for their hard work and commitment.
Château Feely owned by Caro and Sean Feely
Chateau Feely
In addition to the sale of their organic and now biodynamic wines, Chateau Feely situated in the village of Saussignac, part of the Bergerac Wine Region, offers the visitor a broad repertoire of activities and events. Wine and Spirit Education Trust wine courses, the organic/biodynamic learning and education trail through the vineyard, ecologically built holiday accommodation are available. Wine tours and events such as wine harvesting days, the wine club and recently added yoga lessons taught by Caro, a qualified yoga teacher, round out the vacation experiences. There are also Caro’s three books providing a personal and entertaining insight into their experiences at Chateau Feely over the years.
I ask Caro if I can take her photo and write about what Chateau Feely has achieved in my blog. She is happy with both suggestions.
I’ve known Caro since about 2007. When we first met Caro and Sean, with their two young daughters, they were starting to make their way in the wine world in this beautiful part of SW France with their wine farm on the edge of the small village of Saussignac, about 20 mins from Bergerac.
Sean focuses on the farming side of the enterprise and Caro, with her background in marketing in the world of technology, moved the business forward in terms of visibility. Her leadership skills of focus, strategic thinking, perseverance, entrepreneurship and commitment to action have all contributed to where they are today.
Saussignac, this small village of about 420 residents, resting in the shadow of the 17th Century Chateau with 12th Century and earlier roots, is very much a part of the local wine community, having its own Saussignac Appellation for a late harvest delicious wine made by various wine makers in the area.
Route to Saussignac village
The village of Saussignac plays a leading role in wine tourism in the area and highlights the importance of community engagement and collaboration. Led by a dynamic group of local people, the village hosts weekly wine tastings on Monday evenings in July and August presented by a different wine chateau each week. The Confrérie du Raison d’Or de Sigoulès organizes weekly walks in the surrounding countryside during July and August. The village supports periodic Art Shows, theatre and music productions. A new restaurant in the village, Le 1500, with its welcoming courtyard, offers delicious and interesting meals. Le 1500 and Chateau Le Tap, an organic winery adjoining Chateau Feely offer excellent accommodation.
The Bergerac Wine Region has seen a steady growth in organic and biodynamic wineries, certified or following organic farming principles. I have written about several of them in the past: Chateau Le Tap, Chateau Lestevenie, Chateau Court les Muts, Chateau Monestier La Tour, Chateau Grinou, Chateau Hauts de Caillevel, Chateau Moulin Caresse, Chateau Les Plaguettes, Chateau Tour des Gendres, Vignobles des Verdots and Chateau Feely.
So what does wine tourism mean? In France, it is interpreted to encompass the countryside, heritage, history, culture, wine of course and all the people involved. It’s a broad perspective.
The objective of the Trophées de l’Oenotourisme is to shed light on initiatives taken by these winning wine chateaux and their proprietors, who like everyone in the wine industry, work hard every day to put in place strong and attractive wine tourism offerings to suit the changing demands of clients and to encourage others through these examples.
The opportunity to share wine tourism ideas is particularly important as the market for wine changes due to various issues including a gradual change in consumption, the effects of climate change on the grape varieties grown in wine growing areas and the positive focus on quality not quantity. It’s a sector under pressure and the sands of the wine industry are shifting.
This first national award scheme of Trophées de l’Oenotourisme for wine tourism is a collaborative initiative of the French wine and lifestyle magazine, Terre de Vins and Atout France, France’s national tourism development agency.
The list of the 9 Gold Trophy winners is noted at the end of this article. I have looked at the websites of each of the winning chateaux and found that exercise interesting and informative. In addition to these 9 chateaux, there are many others throughout France pushing the envelope on wine tourism.
When considering how people choose to spend their discretionary money, it is interesting to look at the world of retail. It appears people are buying fewer ‘things’ and spending their money on experiences. This seems to be a trend in vacation planning. As Caro says: “Our clients are looking for more, that extra something, when they go on vacation, and we provide that through our educational and environmental approach”.
We live in an age of increasing stress with the many diverse demands place on individuals and families. Mental health is a significant workplace safety and wellness consideration for individuals and organizations. A vacation in the countryside where one can have enjoyable experiences learning about nature, the environment, benefit from exercise, fresh air, good fresh food and excellent wine sounds like a healing proposition.
What are the lessons one can take away from observing what is happening in the world of wine tourism? These include:
Keeping up to date on trends, particularly about the evolution of the mature wine market.
Learning new skills and expanding knowledge of relevant topics
Using technology effectively to communicate with potential visitors
Investing time, energy and money (sourcing development funds where possible) to remain current
Adaptability. **
Collaboration and networking
Community engagement
To benefit from this awards initiative, one way of looking at these Wine Tourism Trophies and their 9 categories is to see them as case studies of success and adaptability. In this way, they offer value to students and observers of wine tourism. One new idea can have far reaching results. In an era of change in the wine industry, these learning opportunities take on greater significance.
Congratulations, Caro!
References:
Here’s the list of the 9 Gold Trophy winners:
Les lauréats des premiers Trophées de l’Œnotourisme:
Catégorie Architecture & paysages –Château de Pennautier (11610 Pennautier), Catégorie Art & culture – Maison Ackerman (49400 Saumur), Catégorie Initiatives créatives & originalités – Château Vénus (33720 Illats) , Catégorie Œnotourisme d’affaires & événements privés – Champagne Pannier (02400 Château-Thierry) , Catégorie Pédagogie & valorisation de l’environnement – Château Feely (24240 Saussignac) , Catégorie Restauration dans le Vignoble –Château Guiraud (32210 Sauternes) , Catégorie Séjour à la propriété – Château de Mercuès (46000 Cahors) , Catégorie Valorisation des appellations & institutions – Cité du Champagne Collet (51160 Aÿ-Champagne) , Catégorie Le vignoble en famille – La Chablisienne (89800 Chablis). I googled the chateau names to look at the websites.
