Fine Wine has always, in my mind, been connected to Fine Art.
It’s partly what I mean when I write that, for me, wine opens the door to other interests; culture, food, art etc.
Along these lines it’s interesting to see wineries make this connection when they commission artists to design paper labels for their wine bottles.
Chateau Mouton Rothschild is a perfect example of this creative practice. They started commissioning artists to design labels in 1924 – nearly a century ago – and Jean Carlu, a graphic designer who made an enormous contribution to commercial art, was the first artist to have this honour.
After a pause before and during the Second World War, Chateau Mouton Rothschild re-ignited this approach and have commissioned an artist designed label every year since 1945.
A few of the impressive list of artists commissioned by Chateau Mouton Rothschild since 1945 include Miro, Chagall, Picasso, Braque, Dali, as well as Prince Charles, the Prince of Wales, now King Charles 111. The complete list of artists with illustrations is published on the Ch. Mouton Rothschild website.
The most recent artist to work with the Chateau is the acclaimed figurative artist, Peter Doig. Peter Doig is a ‘man of many nations’ (Christie’s). He was born in Edinburgh in 1959, moved to Trinidad as a baby, yet he grew up mostly in Canada. He studied in London, England. He lives between Trinidad, London and New York. His paintings now sell for double digit multi, multi million £ prices.
In his label painting for the Chateau Mouton Rothschild 2020 vintage Pauillac first growth wine, Peter Doig uses the vineyard as the setting to celebrate the work of the people involved in making wine before it is bottled.
I really applaud this twinning of wine and art by Chateau Mouton Rothschild and I am on the hunt to find a bottle of the 2020 vintage Pauillac and see this painting on the label in real time!
Stop Press! You can see Peter Doig’s paintings at The Courtauld Gallery, London from 10 Feb to 29 May, 2023.
Chateau Mouton Rothschild http://www.chateau-mouton-rothschild.com
Peter Doig, various websites including, http://www.moma.org, artnet etc.
The Courtauld Gallery. Courtauld.ac.uk